Wednesday, April 15, 2015

Going after the A-list: Businesses pursue celebrity clients

FILE - In this June 30, 2013 file photo, R. Kelly performs onstage at the BET Awards at the Nokia Theatre in Los Angeles. The owners of 5001 Flavors knew when they started the company 23 years ago they wanted to sell custom-made clothes to rap and R&B musicians. They sought out artists and record company executives at parties and music industry events. They looked in particular for up-and-coming artists. Now musicians like R. Kelly and Kid Rock are among their fans. (Photo by Frank Micelotta/Invision/AP) NEW YORK (AP) — It's a dream for many small business owners: A-list celebrity clients.








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