Wednesday, March 11, 2015

Spotify, a music streaming service going for broke

A timeline of Spotify accomplishments is pictured on a wall at the entrance to the company headquarters in Stockholm on February 16, 2015 Since US pop empress Taylor Swift pulled her catalogue from the service, Spotify has regularly trumpeted its self-reported payout (1.8 billion euros) to the music industry over the past seven years. The money has turned music executives from sceptics into believers in a model -- based on free music access coupled with paid subscriptions for an ad-free service -- that record labels rebuffed when Spotify started pitching it to them in 2007. "We explained we wanted to give the music away for free and they thought we were crazy," Jonathan Forster, now Spotify's vice president for Europe, told AFP before returning to the much-touted figure.








via Entertainment News Headlines — Yahoo! News

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