Tuesday, June 24, 2014

What's the hash? Why hashtags for TV shows matter

This image released by ABC Family shows a still from a promotional item for the series "Pretty Little Liars," featuring a hashtag WhoShotEzra, promoting a recent storyline. According to Social Guide, owned by Nielsen, “PLL,” as it’s known to fans, consistently ranks as one of the most Tweeted about shows while new episodes are airing. While some critics argue the second screen experience of looking at a device while a show is airing detracts from the viewing experience, networks have a different perspective, saying it helps and doesn’t hurt. (AP Photo/ABC Family) NEW YORK (AP) — During fresh episodes of "Pretty Little Liars," the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans.








via Entertainment News Headlines — Yahoo! News
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