Sunday, August 11, 2013

Disney prepares a toy offensive with 'Infinity'

This undated publicity photo released by the Walt Disney Company shows the video game, "Disney Infinity: The Toy Box." With cartoony posters plastering the walls and action figures standing at attention on nearly every flat surface, a once mundane conference room at Walt Disney Interactive Studios has been transformed into the war room for "Disney Infinity," the company's ambitious project that combines real-life figurines with a virtual world. As colorful date-stamped orders and dozens of 4-inch-tall soldiers lined up across the room suggest, Disney is readying for a years-long siege, not just a one-time battle, for consumers' attention. (AP Photo/Walt Disney Company) GLENDALE, Calif. (AP) — With cartoony posters plastering the walls and toy figures standing at attention on nearly every flat surface, a once ordinary conference room on Disney's Glendale campus has been transformed into the colorful war room for "Disney Infinity," the ambitious project from the company's interactive division that combines real-life toy figures with virtual worlds.








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