Thursday, February 12, 2015

Destinations cultivate celebrities to woo their fans

FILE - In this Oct. 30, 2014 file photo, Taylor Swift performs on ABC's "Good Morning America" in Times Square in New York. Swift became a global welcome ambassador for New York City after moving there and launching her “Welcome to New York” hit song. The city’s tourism agency says the singer’s enthusiasm for New York helps the city connect with Swift’s millennial fans. Many destinations partner with celebrities to help promote tourism. (Photo by Greg Allen/Invision/AP, File) NEW YORK (AP) — Dolly Parton promoting her Tennessee hometown? Of course. Taylor Swift promoting New York? That takes a little explaining, but OK, we get it.








via Entertainment News Headlines — Yahoo! News
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