Tuesday, February 3, 2015

Coke bets on 'premium milk' to boost declining category

In this Friday, Jan. 23, 2015 photo, Fairlife milk products appear on display in the dairy section of an Indianapolis grocery store. Fairlife, which is rolling out nationally in coming weeks, is the product of a joint venture between Select Milk Producers, a dairy cooperative, and Coca-Cola. The product is filtered to have more protein and less sugar than regular milk. (AP Photo/Michael Conroy) NEW YORK (AP) — Coke is coming out with premium milk that has more protein and less sugar than regular. And it's betting people will pay twice as much for it.








via Entertainment News Headlines — Yahoo! News
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