Friday, December 19, 2014

Sponsors pay big bucks to join college bowl games

FILE - This Oct. 25, 2011, file photo, shows a Ford logo,on the tailgate of a pick-up truck, and on a Ford dealership sign at Salem Ford in Salem, N.H. This holiday season’s blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands. The Ford Motor Quick Lane Bowl is making its debut this season. (AP Photo/Charles Krupa, File) SAN FRANCISCO (AP) — Ready! Set! Hut, hut: This holiday season's blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands.








via Entertainment News Headlines — Yahoo! News

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