US online streaming giant Netflix will launch the second phase of its European expansion plan on Monday as it sets about seducing French viewers with a "House of Cards"-style drama set in Marseille. Netflix's move into the French market will be quickly followed by launches in Austria, Belgium, Germany, Luxembourg and Switzerland, in an offensive that has already put local operators under pressure. Netflix chief Reed Hastings said recently his objective was to have a third of target country households subscribing to the service within the next five-to-ten years. Netflix subscribers enjoy access to Hollywood films, cartoons and television series including original content such "Orange is the New Black", a comedy-drama set in a prison, and the hugely successful political drama "House of Cards" starring Kevin Spacey and Robin Wright.
via Entertainment News Headlines — Yahoo! News
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