Thursday, July 24, 2014

FX says overnight ratings becoming meaningless

This image released by FX shows Mia Maestro as Nora Martinez, left, and Corey Stoll as Ephraim Goodweather in a scene from "The Strain." Leaders at the FX network are trying something new. They're no longer talking publicly about how their programs do on opening night, believing those numbers don't accurately reflect how many people see their shows. Instead, they're waiting a few days to see how many people catch up via time shifting. (AP Photo/FX, Michael Gibson) NEW YORK (AP) — It's a rite nearly as old as television: the morning after a new show premieres, network executives wait impatiently for the Nielsen company's estimate of how many people watched, and rush to report the first sign of a hit.








via Entertainment News Headlines — Yahoo! News

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