Thursday, May 9, 2013

Social media eyed 'Day of the Dead' trademark fail

In this May 8, 2013 photo, artwork is shown at Masks y Mas, an Albuquerque shop that sells 'Day of the Dead' art year round. Disney announced Tuesday that it was a withdrawing a "Dia de los Muertos" trademark request it made to the U.S. Patent and Trademark Office amid uproar on social media from Latino activists, writer and artists. Disney had sought to secure naming right for an upcoming animated movie inspired by the holiday. Critics said the move to trademark a cultural holiday was insensitive. (AP Photo/Russell Contreras) ALBUQUERQUE, N.M. (AP) — When Lalo Alcaraz saw a tweet this week that Disney was seeking to trademark "Dia de los Muertos," the name of the traditional "Day of the Dead" celebrated by millions in Mexico and the U.S., the Los Angeles-based cartoonist immediately pressed "retweet."








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