Friday, May 17, 2013

Retirement tests if Beckham built lasting brand

FILE - In this July 13, 2007, file photo, England soccer player David Beckham holds up his new jersey as he is introduced as the newest member of the Los Angeles Galaxy soccer team in Carson, Calif. The 38-year-old midfielder, who recently won a league title in a fourth country with Paris Saint-Germain, said Thursday, May 16, 2013, he will retire after the season. (AP Photo/Nick Ut, File) PARIS (AP) — David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.








via Entertainment News Headlines - Yahoo! News

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